Organisations put a lot of effort into creating appealing and powerful customer experiences. But how much effort goes into the creation of employee experiences – whether in the office or away from it?
Do you see your employees as consumers of your organisation? Do you consider how your employees’ experiences can trigger emotional responses and memories, or create attachment and commitment to the brand and its values – all things that can promote either loyalty and longevity, or faster turnover?
Employees have more choices and a much keener sense of entitlement post pandemic, which is driving a lot of anxiety around talent recruitment and retention. But if we start to think of our organisations as “products” and our employees as consumers of those products – doesn’t that change everything?