What we do

We’re experienced workplace strategists. We use science, evidence and ingenuity to establish the right conditions to support individuals, teams and communities to do their best work – wherever they’re based.

In a nutshell we…

  • Collaborate with leaders to develop the future vision for work
  • Understand your current workplace experience and lease break opportunities
  • Research and visualise the future workplace experience you need for success  
  • Determine infrastructure needs 
  • Build the strategy
  • Design the workplace experience

We've developed innovative workplace strategies for some of the most respected organisations on the planet

bupa-vector-logo 2 RBS_logo Santander logo BDO_logo BP_Helios_logo Asos logo Aon_Corporation_logo British_Film_Institute_logo mintel-logo bupa-vector-logo 2 RBS_logo Santander logo BDO_logo BP_Helios_logo Asos logo Aon_Corporation_logo British_Film_Institute_logo mintel-logo

Why do you need a workplace strategy?

Implementing your unique workplace strategy is a crucial step on the way to business success

 

We provide answers to the questions our clients frequently ask us:

  • What purposes does our workplace serve?
  • What forms of working would be best for us?
  • Do we need an office and how much space do we need?
  • Where should our office be located?
  • How do we make maximise our commitment to sustainability?
  • What services should we provide to staff who often work from home?

Surplus space

28%

Reduction in the space occupied by the British Heart Foundation as part of a cultural change made possible thanks to AWA’s guidance.

 

Case study: British Heart Foundation

Cost savings

$100m

Amount of money saved annually by WTW (Willis Towers Watson) in real estate costs around the world after acting on tailored analysis by AWA.

 

Case study: WTW

Trusted by leading companies

"AWA's consultant team are able to interact with our people at all levels and the service they provide feels personal and tailored to our needs. The diligence with which they explore our practices and provide us with insightful feedback is impressive, which is why we come back to them time and again."

Neil Jones, BGUK Director of Property, Bupa

"We were looking for a partner with a demonstrable global track record, deep understanding of workplace strategy and change with a community of real experts globally.”

Mel Parkes, Global Head of Workplace Transformation, BP

"AWA has been a great resource of global data and research for us regarding agile, hybrid and the world of working. They are responsive, willing to question assumptions, and work as a partner to help us make good decisions."

Neil Austin, VP Real Estate Portfolio Management and Transaction Services, Omnicom Group [A global marketing and corporate communications company]

“We have worked with AWA for more than five years and value the collaborative partnership we have with them. They have supported the ongoing evolution of our workplace, providing deep insights and extensive expertise. With their help, we've been able to create a transformational space which supports our hybrid working approach and transforms our culture and ways of working to become more agile and innovative.”

Kerry Smith, Chief People Officer, BHF

“We have worked with AWA for more than five years and value the collaborative partnership we have with them. They have supported the ongoing evolution of our workplace, providing deep insights and extensive expertise. With their help, we've been able to create a transformational space which supports our hybrid working approach and transforms our culture and ways of working to become more agile and innovative.”

“Mintel has worked successfully with AWA for over a decade on several major projects. We chose them for their expertise and experience at the cutting edge of understanding workplaces. They lead the industry with well-crafted research to understand the dynamic workplace landscape and help solve the real-world issues of operating successfully in a changing world.”

Peter Haigh, Chairman, Mintel [A global market intelligence and research agency]

“Mintel has worked successfully with AWA for over a decade on several major projects. We chose them for their expertise and experience at the cutting edge of understanding workplaces. They lead the industry with well-crafted research to understand the dynamic workplace landscape and help solve the real-world issues of operating successfully in a changing world.”

“I have enjoyed working closely with AWA. I have felt supported, they have always been available to discuss challenges and options and have always responded promptly, constructively and positively with solutions and alternative ideas for consideration.”

Tom Crame, Head of Global Workplace, Amnesty International

“I have enjoyed working closely with AWA. I have felt supported, they have always been available to discuss challenges and options and have always responded promptly, constructively and positively with solutions and alternative ideas for consideration.”

“AWA’s insights allowed us to create a blueprint of alternative space types that we’ve used to inform the repurposing of space across our nationwide estate.”

Steve Chapman, Interim Head of Estates ICF Security, Estates and Information Directorate, Home Office

“AWA’s insights allowed us to create a blueprint of alternative space types that we’ve used to inform the repurposing of space across our nationwide estate.”

OUR APPROACH

We take an evidence-based approach to workplace strategy to reflect our clients’ unique DNA

The battle to recruit and retain staff is more competitive than ever

Your workplace experience needs to set you apart from other organisations.

Get it right and your workplace experience sends positive  messages about your business. Get it wrong and you lose the battle.

We regard employees as workplace ‘consumers’. Our approach to workplace experience design is underpinned by competitive research and science.

By incorporating creative design thinking and breaking the user experience down into a series of touchpoints, we deliver a sophisticated management of services, environments and leadership styles to provide unique workplace experiences.

WE LISTEN

We work with C-suite leaders

We work with leaders and people across your organisation through an engaging discovery process to answer the following questions:

  1. What is your business trying to achieve?
  2. How does your organisation operate?
  3. How can work and place be used as a source of competitive advantage?
  4. What kind of workplace experience do you need for the future?
“AWA have become our trusted advisors in helping us understand our workplace.” Peter Haigh, Chairman, Mintel

WE DELIVER

We maximise the value from your workplace

We undertake detailed forensic studies to inform strategy development. Our innovative strategies deliver increased staff productivity by enhancing the use of office space and workplace technology.

Our scenario modelling capability, for example, enables us to provide answers to questions such as:

  • How will different workplace strategies impact carbon emissions?
  • How can we prepare for the growth of artificial intelligence?
  • Which locations will be most successful in attracting and retaining the best talent?

  1. 35%

    Average attendance in offices globally, according to our Hybrid Working Index 3 report.

OUR IMPACT

Creating a new workplace design that reflected Bupa’s priorities

As part of a long-term collaboration, we supported the business as it moved to hybrid working. We consolidated three buildings into one new facility in Manchester and completed the right-sizing of regional offices across the country.

“AWA are always willing to engage us in constructive debate and take time to understand our people and practices” Neil Jones, BGUK Director of Property, Bupa

OUR IMPACT

Assisting Omnicom’s adoption of agile working

Our change management and agile working programme established a consistent standard for all Omnicom-affiliated agencies around the world.

“AWA has been a great resource of global data and research for us regarding agile, hybrid and the world of working.” Neil Austin, VP Real Estate Portfolio Management and Transaction Services, Omnicom Group

The expiry of a lease triggers a series of tricky decisions:

  • Should you extend the lease?
  • Should you look for an alternative space?
  • Do you need all the space you currently have?
  • Should you go completely remote-first?

Amid uncertainties surrounding AI, net zero targets and global economic trends, it’s important to have an expert partner in your corner. We work alongside organisations to find the best solutions. In doing so, we replace complexity with clarity.

01

Develop the future workplace vision

We discuss the organisation’s goals and the challenges it faces with your leadership team in order to create a vision of what the future workplace could look like.

  • Agree organisational priorities and drivers
  • Establish attitudes to new models of working
  • Develop a vision with your leadership team
Uncover your unique DNA

02

Uncover your unique DNA

We carry out a series of studies to understand how your company operates and what your strategic day-to-day needs are. This involves:

  • Workshops and one-to-one interviews
  • Desk utilisation studies
  • Algorithm-assisted staff surveys
  • Location analysis
Assess the data

03

Assess the data

We review the results from our studies. We use a variety of methods, including a space modelling tool, to demonstrate how the workplace could be adapted, depending on your business priorities.

  • Analyse the data
Build your workplace strategy

04

Build your workplace strategy

We work with you to craft a workplace strategy that delivers on your business’ key drivers.

  • Working practices and principles
  • Workplace experiences
  • Space volume and type
  • Location strategies
  • IT infrastructure
Support implementation

05

Support implementation

We work with you to implement a workplace strategy, working with your senior leaders and project team to help you select the right spaces and brief your designers and infrastructure experts.

  • Building assessments and proof of fits
  • Infrastructure definition
  • Change management programme development
  • Bespoke playbooks
Develop the future workplace vision

Discover how our workplace strategy services can help you re-think your use of space.

Schedule a call today

WHY WORK WITH US?

At AWA we’ve been helping organisations navigate a path to agile models of working for more than 30 years.

Our research


Our scientific research and understanding of neuroscience underpin all of our work

Our tailored approach


We understand the challenges your business faces, but don’t arrive with pre-conceived solutions

We’re global, yet local


We have a community of expert consultants across the world who can be relied upon to deliver industry-leading advice that incorporates local sensitivities

We’re fiercely independent


Our solutions and advice are objective and evidence-backed. We're on your side and uninfluenced by commercial drivers

Our experience


Since 1992 we've been at the forefront in supporting some of the world’s leading organisations to implement new models of work

OUR SUCCESS STORIES

We’ve helped our clients get their workplace right

Our Impact

Evolving behaviours to optimise the workplace at the University of Manchester

During a nine-month pilot scheme we analysed data and worked with academics and professional services staff to test future workplace solutions, build trust and develop new ways of working.

Our Impact

How we improved wellbeing and increased productivity at the Central England Co-operative

The retailer benefited from greater levels of collaboration after we supported it to implement a range of workplace settings tailored to its needs.